第28届中国金鸡百花电影节视觉形象概念

中国金鸡百花电影节（Golden Rooster and Hundred Flowers Film Festival），创办于1992年，是由中国文联和中国电影家协会联合主办的每年一届、为期四天的国际性影展。本届电影节将是中国金鸡百花电影节（金鸡奖年份）未来五届十年落户厦门市的第一届，对于金鸡百花来说，这不仅是一次传承，也是一次全新的开始。

成都高兴品牌参与了金鸡百花文创周边产品设计的征集工作，在周边创作的过程，我们通过过金鸡百花的理解，为其创造了一套适用于电影节周边衍生品的品牌形象，我们以“放映机、年轮、历届获奖信息”三个元素为创意点，融合呈现第28届金鸡百花电影节“光影艺术、时间成长、荣耀经典”的意义。

本届电影节将是中国金鸡百花电影节未来五届落户厦门市的第一届，年轮的概念展现对历届获奖电影、电影人的回顾和致敬。

从传承到创新：汲取了传统放映机的形式感，在胶片转动中演绎光影的艺术。

Chengdu Happy brand has participated in the collection of the peripheral product design of Jinji Baihua cultural and creative industry. In the process of peripheral creation, we have created a set of brand image suitable for the derivatives around the festival through the understanding of Jinji Baihua. We take three elements of "projector, annual ring, award-winning information of previous years" as the creative point to present the "light" of the 28th Jinji Baihua Film Festival The meaning of "shadow art, time growth and classic glory".

This film festival will be the first time that China Golden Rooster and Hundred Flowers Film Festival will settle in Xiamen in the next five years. The concept of annual rings shows the retrospect and salutation to the previous winning films and filmmakers.

From inheritance to innovation: absorb the form sense of traditional projector, and deduce the art of light and shadow in the film rotation.

从起点到此刻：从树木的年轮中提取生长的纹理，象征中国电影与金鸡百花电影节“经历时间的成长，永不停止的探索与创新”

从精湛到经典：将以往27届电影节获奖名单一一刻录、编纂、呈现，延续每一届的精彩荣耀，创造第28届新的经典。

金鸡百花是不仅代表中国电影的最高殿堂，也是中国电影的重要事件，高兴品牌希望通过更当代、艺术的设计，让金鸡百花，更年轻、更时尚、更国际化，彰显中国电影的独特气质。

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