NIKE REACT Running the Earth / NIKE REACT跑动地球
随着NIKE REACT开售,NIKE于3月17日举办 “NIKE REACT跑动地球”活动, 吸引各路锋人潮咖相聚美罗城,一起跑动地球!
With the NIKE REACT on sale, the “NIKE REACT Running the Earth” event was held on March 17th, attracting various crowds gather in Metro City to witness the moment of miracle.
有始以来,这无疑是Wonderlabs呈现过的“最疯狂”、“最酷炫”和“最挑战”的项目。从前期Brainstorm到最后吊炸天的结果,这一路只有我们自己知道都经历和克服了什么。
For Wonderlabs, it was absolutely the Craziest, Coolest and most Challenging Project ever. From early brainstorming to the explosive result, we know what we have experienced and overcome. 整个城市都在围观这个奇迹,我们做到了! The entire city was watching this miracle, we did it! Run, Wonderlabs fellows, Run! Run to Sunday and sleep all day! (PS: event day was Saturday.) Client: Nike Agency: Kinetic 团队介绍 / Team introduction: Technical Director: CL Dong, Account Director: Nemanja Vicic Art Director: Vladimir Peric Senior Content Designer: Yann Eldin Graphic Designer: Amber Dong Head of R&D: Matthew Deblock Senior Software Engineer: Xiaosong Chu Software Engineer: Fang Wenkai, Kelvin Kang PE(AV Manager): Jason Dong PE(Construction Manager): Pocky Jiang Onsite Executive: Yancan Wu Video Shoot: Vladimir Milosevic Video Edit: Nemanja Vicic & Vladimir Milosevic Original Music Composition: GUM Asia AV Supplier: Fineshow Construction Supplier: Lanyu Booth Visualization & Construction:Wispark Original Concept:WK 特别感谢 / Special thanks: And big Thanks to NIKE & Kinetic for this collaboration.